Imagine

Imagine

Imagine

We saw image generation tech emerging and immediately started experimenting with its potential

Imagine centres on placing some of today’s most powerful creative technologies directly in the hands of the audience. The installation functions as a reflective surface that captures a participant’s physical form and reimagines it according to whatever they instruct it to create. By speaking a prompt visitors trigger a live, high-fidelity transformation.

At the heart of the experience is the remarkable degree of creative agency afforded to participants. Many people spend extended periods experimenting with different concepts, observing how the system interprets their ideas and then exploring how these newly generated forms move in response to their own gestures and posture. Because a depth camera tracks the participant’s silhouette in real time, they are effectively able to inhabit and “wear” their own imagination. The installation transforms a complex generative process into a performative act, where the technology becomes a direct extension of the audience’s creativity.

Applications & Versatility

The system can be locked to specific brand aesthetics, creating highly shareable, personalised social media content that bridges the gap between the physical and digital self.

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Children playing with responsive digital system
Imagine
Wide view of the Imagine installation with multiple participants exploring prompt-driven visual transformations
Imagine - Live prompt-based image transformation installation.
Portrait of a visitor inside the Imagine setup with generative visuals mapped to their silhouette
Imagine
Screen capture of stylised AI-generated output used within the Imagine experience
Imagine
Opening event moment showing visitors testing different prompts and reacting to live generative results
Imagine